Since Atlas Studios opened its
doors in 2002, it has become an important hub for production houses and other
independent media actors.
This thriving production and events hub is
centrally located in Milpark - close to Johannesburg CBD, the suburb of
Melville, Auckland Park where the South African Broadcasting Corporation
resides and Wits University. It has a total covered area of 7,500m2, suitable
for TV shoots and film shoots, production offices and anything from corporate
events, conferences, lectures, film screenings and exhibitions to birthday
functions and weekend-markets.
Plenty of things happen at Atlas
Studios, so tune in, switch on and join the fun!
FROM BREAD-MAKING TO FILM- AND TV MAKING - A BRIEF HISTORY
In 2002 architects
Jonathan and Lorien Gimpel of Architype Architects bought the derelict Atlas
Bakery (originally built as the headquarters for Coca Cola South Africa
in 1951) with the aim of breathing new life into the building and the
surrounding area, while celebrating its architectural heritage.
Only nine months
later, the refurbished Atlas Studios opened its first two studios, occupying a
space of 2,500 m2. During the decade that followed, the former
bakery grew organically to include a 7,500 m2 bouquet of dry-hire
studios and other facilities suitable for a diverse range of activities, and
even a university campus.
Atlas Studios has
served as a catalyst for the Milpark district – one of Johannesburg’s oldest
industrial areas - which today includes the trendy and vibrant 44 Stanley
Precinct, the Media Mill production offices and the Refinery Loft Apartments.
In its close vicinity you also find the Big Fish and AFDA Film and Drama
Through careful design, the former bakery has been turned
into an outstanding studio environment; thick walls cut out noise from outside,
the vaulted roofs reduce echoes and floating concrete floors together with
multiple walls have been added to improve acoustics. Our facilities are
guaranteed to satisfy the most discerning sound engineer.
Unlike most production facilities, Atlas Studios is designed
for people – not technology. Dressing rooms, make-up, wardrobe and resting
areas have been conveniently positioned close to the studios. Such attention to
detail and convenience makes the working experience both comfortable and
Many original features were retained when the bakery was turned into a state of the art production hub: Old
chimneys, the stainless steel floors, industrial signage, window frames and
many other irreplaceable components of the structure contribute to the special
feel of this unique space.
The expansive span of concrete vaulted roofs does
not only isolate airborne noise efficiently, it also gives the interior of the
building a distinctive look.
Maintaining the integrity of this remarkable
building was integral to the vision of its founders. Jonathan and Lorien
Gimpel, who are also involved in a number of other urban regeneration projects
in Braamfontein, Maboneng, Alexandra and Wadeville. These projects are part of the
Gimpels’ goal to contribute towards the on-going reinvention of Johannesburg –
the city they call home.